SNA academy Website Launch 2021
We designed the visual identity for Sky News Arabia Academy, including its logo and bilingual (Arabic/English) website, built to host courses and workshops led by celebrity figures from the journalism world.
The identity drew inspiration from camera and editing software visual elements, reflecting the Academy's grounding in broadcast and media craft.
The system extended into a suite of digital banners and social media posts promoting individual courses and workshops across platforms.
SNA brand campaign 2018
A regional brand campaign for Sky News Arabia, launched across the UAE, Kuwait, KSA, Bahrain, and Egypt, built on the psychological pull of FOMO. The creative used intriguing news imagery overlaid with a single provocative question "What's happening right now?" inviting audiences to tune in and stay in the know rather than risk missing the story.
Headlines were adapted contextually by outdoor location across each market, making the campaign feel locally relevant and immediate wherever it appeared.
A regional anniversary campaign celebrating 5 years of Sky News Arabia, built around the headline "خمسة اعوام من الآن" ("Five years from now").
The line played on a double meaning: celebrating five years of "الآن"; the "now," rooted in SNA's identity as an iconic live news brand, while simultaneously projecting the celebration forward, framing the anniversary not just as a look back, but as a milestone on the way to what's next.
SNA 5 years 2017
