Launch Campaign 2022-2023
A regional brand launch campaign for CNN Business Arabic, positioning it as the go-to platform for a new generation of Arab professionals, investors, and entrepreneurs navigating an increasingly connected, opportunity-rich economic landscape.
Building on CNN's global leadership, CNN Business Arabic goes beyond delivering business news and real-time data; it connects the dots, shedding light on new possibilities and opportunities. This positioned the brand as a true gateway for Arab businessmen, investors, and entrepreneurs, captured in its new tagline:
العالم بلغة الأعمال
("The world, in the language of business")
Youth Engagement: To reach a younger audience, the campaign included a series of online animated videos inviting viewers to "find the link"; visually connecting major news headlines to their unexpected economic repercussions, making the brand's value proposition tangible and immediate.
TikTok Activation: To launch the brand across the region, the campaign enlisted recognizable CNN news anchors on TikTok, lending credibility and familiarity to introduce CNN Business Arabic to a new, digitally native audience.
